Cosmetic packaging: Nowadays, cosmetic packaging is getting more and more attention. With the rise of the beauty economy, cosmetics brands are paying more and more attention to appearance packaging. Even when many brands launch new products, they try their best to make gimmicks on the appearance and packaging. But what are the consequences of this phenomenon? Maybe after changing to more exquisite and dazzling packaging, because too much cost was spent on packaging, the quality expenditure was reduced, causing problems in the quality of cosmetics.
The common problem in today's cosmetics market is that packaging is greater than quality.
A good cosmetic packaging does not simply pursue the beauty and uniqueness of the appearance, but starts from the characteristics of the product and the needs of consumers to create a form that is more suitable for the characteristics of the brand and the market. The knowledge of cosmetic packaging must be simple. Today, the editor will take you to understand what knowledge is there on cosmetic packaging?
1. Combining value with demand
In many cosmetic brands, when designing product packaging, it is often at the expense of practicality, so as to enhance value. For example, in order to make the packaging look more atmospheric, some products adopt an open bottle design with an oversized bottle mouth, which can be compared with mineral water bottles, which brings inconvenience to consumers. Once the tipping angle is too large, it will "fall down", which is very wasteful.
Some liquid foundations, in order to pursue external beauty, have not even designed a pump! When consumers use it, they must pour it out and pour out the exact usage amount, which is very difficult and inconvenient.
Therefore, the packaging design of cosmetics also needs to be combined with convenience. The packaging design for a brand of rosebud water follows this philosophy. This flower bud water looks like a big capsule and is great value. It also adopts the design that the material can be evenly spread on the bottle holder by pressing down, which is not only more hygienic, but also very convenient to take.
2. The development trend of cosmetic packaging is environmental protection design
In order to pack gorgeously, many brands usually use oversized packaging when designing gift boxes, which will aggravate environmental pollution.
I believe that many women have a deep understanding that many cosmetic bottles and jars that are usually used up are reluctant to throw away, but the dressing table cannot fit them. In this case, recyclable cosmetic packaging is necessary. It can not only reduce environmental pollution, but also reduce waste and realize waste utilization.
There is no doubt that more and more consumers and brands focus their products on environmental protection, green and sustainable development. "Sustainable production, environmental awareness and ethical constraints" will become an important trend in the development of the beauty industry.
We have been engaged in the cosmetic packaging industry for more than ten years and have rich experience in customization. If custom-made printed packaging services are required, please provide us with your requirements and designs in AI, CDR and PDF files.
The Sustainability Plastic Tube we produce, such as: Sugarcane Packaging; PCR Packaging; Paper Plastic Tubes; PMU Packaging; Tea Fiber Packaging; Bamboo Fiber Packaging; Coffee Ground Packaging; Compost Biodegradable Packaging; OBP Ocean Plastic Packaging; PLA Packaging ; Other Biodegradable Packaging .
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